An Unforgettable Summer in Dubai

Dubai's highly anticipated summer shopping extravaganza. DSS invited residents and visitors to experience the city for all its wonders over amazing bargains and incredible entertainment throughout the city. Along with amazing deals from Dubai's most-loved retailers, the calendar is packed with live performances, family activities, raffle prizes and plenty of fun.

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Extraordinary Visual Identity

DSS brand core elements, colours, patterns and supergraphic inspired by the exciting summer season in Dubai. The unique brand look and feel developed to reflects the DSS festival positioning in the busy market place, attract the audience attention and influnce them to take action.

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